Swisslog Logistics Company Chicago, USA

Industry: Logistics & Transportation
Location: Chicago, USA
Campaign: Google Search
Objective: Generate qualified leads and improve acquisition efficiency.
Website: www.swisslog.com

OVERVIEW

The client was a logistics company serving the Chicago, USA market, using Google Search Ads to generate qualified business leads. The campaign was generating significant traffic and spend, but conversion efficiency was limited by poor keyword targeting and unqualified search traffic.

CHALLENGE

The campaign had spent approximately $8.12K but generated only 90 conversions, resulting in a low conversion rate and high acquisition cost. The account needed stronger keyword targeting, better campaign structure, and tighter control over bidding and traffic quality.

BEFORE

Initial Period

●         Clicks: 1.14K

●         Conversions: 90

●         Spend: $8.12K

●         Conversion Rate: 7.89%

SOLUTION

We restructured the campaign around tighter ad group organization, higher-intent keyword targeting, improved audience and geographic targeting, and more effective bidding strategies. The account was optimized to reduce unqualified traffic and direct more budget toward searches with stronger lead potential, creating a more efficient path from search to qualified enquiry.

AFTER

36-Day Optimization Period

●         Clicks: 2.23K

●         Conversions: 248

●         Spend: $14.13K

●         Conversion Rate: 11.12%

●         ROAS: 7.57X

Conversions increased from 90 to 248 within 36 days

RESULTS

The campaign delivered a 2.76X increase in conversions, growing from 90 to 248 leads, while conversion rate improved from 7.89% to 11.12%. The account also achieved a 7.57X ROAS, demonstrating significantly stronger performance from the restructured campaign.

KEY TAKEAWAYS

The focus was not simply on increasing spend or traffic. It was on improving campaign structure, keyword quality and bidding efficiency to generate more qualified leads from high-intent searches.