Gold Beauty Lab Beauty Salon Paris, France

Industry: Beauty & Wellness / Beauty Salon
Location: Paris, France
Campaign: Google Search
Objective: Generate qualified local bookings and improve conversion efficiency.
Website: www.goldbeautylab.fr

OVERVIEW

The client was a B2C beauty salon serving the Paris market, using Google Search Ads to capture high-intent local demand. While the campaign generated consistent traffic, conversion efficiency remained below its potential.

CHALLENGE

The campaign generated 1.20K clicks but only 88 conversions, with an average CPC of €2.86. The key challenge was improving keyword intent, reducing irrelevant traffic, and creating a more conversion-focused customer journey without increasing the existing budget.

BEFORE

Initial Period

●        Clicks: 1.20K

●        Conversions: 88

●        Avg. CPC: €2.86

SOLUTION

We refined the campaign around high-intent keywords, negative keyword management, stronger ad messaging, landing-page optimization, and retargeting. These changes improved traffic quality, reduced wasted spend, and created a stronger path from search to conversion while keeping the budget unchanged.

AFTER

34-Day Optimization Period

●        Clicks: 1.82K

●        Conversions: 242

●        Avg. CPC: €1.86

●        ROAS: 8.96X

Conversions increased from 88 to 242, while CPC decreased from €2.86 to €1.86 on the same budget.

KEY TAKEAWAYS

By refining search intent, traffic quality, and conversion flow, we made the existing budget work much harder without adding a single dollar to spend. We generated a 2.75x increase in conversions and cut CPC by roughly 35%, pulling in an overall ROAS of 8.96x.