B2C Car Iconic Detailing Brand in Australia

Industry: Automotive / Car Detailing
Location: Melbourne, Australia
Campaign: Google Search
Objective: Generate qualified local leads.
Website: https://iconicdetailingmelbourne.com.au/

CONTEXT

The client was a B2C car detailing business serving the Melbourne, Australia market, using Google Ads to capture high-intent users actively searching for professional car detailing services. The campaign was running with a $110/day budget across 5 ad groups, with the main focus on generating consistent local customer enquiries.

CHALLENGE

The main opportunity was improving search intent, keyword relevance, location targeting and budget efficiency. The account needed tighter control over search terms and geographic performance so more of the budget could be directed toward users with stronger commercial intent.

APPROACH

We refined the campaign around keyword structure, search-term optimization, negative keyword management, geographic targeting and conversion performance. The focus was on improving traffic quality and allocating more budget toward the searches and locations generating stronger conversion signals.

RESULTS

From Nov 10 – Dec 8, 2025, the campaign generated 980 clicks, 168 conversions and approximately $2.90K in spend, with a $3.58 average CPC and an estimated 17.1% conversion rate.

Using a working model of 113 booked customers at an average $350 service value, the campaign represents approximately $39,550 in estimated revenue, equivalent to around 13.6X modeled ROAS.

KEY TAKEAWAY

The focus was not simply on generating more traffic, but on improving search intent, controlling wasted spend and converting local Melbourne demand more efficiently.