Digital Marketing & Growth Strategy Insights
Practical frameworks across SEO, paid media, content, and conversion strategy.
Liu Clinic, London, UK
Liu Clinic is a Chinese medicine clinic in London led by Dr. Liu. The clinic offers customized Chinese herbal formulas, acupuncture, cosmetic acupuncture, and cupping, with a main focus on women's health, including periods, PCOS, menopause, fertility, IVF support, and endometriosis. Patients can book in-clinic or video consultations, and herbal medicine is delivered across the UK.
TCM with Neil, Surrey, BC, Canada
TCM with Neil is the practice of Neil Dou, R.TCMP & R.Ac, a Registered Traditional Chinese Medicine Practitioner and Registered Acupuncturist in BC. He offers acupuncture, cupping, gua sha, and San Fu patch therapy in Surrey and across Greater Vancouver, with a focus on fatigue, chronic pain, gynecological concerns, and sports injuries.
Grace Family Acupuncture, Overland Park, KS, USA
Grace Family Acupuncture is a private-pay acupuncture and Chinese herbal medicine clinic in Overland Park, Kansas, led by Dr. Yang Gong and Dr. Jing Gong. The clinic focuses on fertility, women's health, emotional wellness, and pain management, and serves patients from Overland Park, Leawood, Prairie Village, Olathe, and the wider Kansas City area.
Personal Injury Law Firm Los Angeles, USA
The campaign focused on generating phone calls for personal injury legal services. With a $120 daily budget, the objective was to increase enquiry volume and connect paid advertising with potential client consultations. The campaign was evaluated through click volume, CTR, phone calls, and total advertising cost.
Mortgage Lead Generation Texas, USA
The campaign focused on generating mortgage enquiries from self-employed borrowers across a multi-state target market. The main objective was to reach relevant prospects through Google Search and turn paid traffic into qualified leads. Performance was measured through click volume, CTR, conversion activity, and acquisition costs.
Locksmith Services San Diego County, USA
The campaign focused on generating enquiries for locksmith services across San Diego County. With a $190 daily budget and four ad groups, the goal was to capture relevant local search demand and turn it into measurable customer enquiries. The account targeted multiple service areas, making geographic coverage and conversion efficiency important parts of campaign management.
Pest Control Services Los Angeles, USA
The campaign focused on generating local enquiries for pest control services in Los Angeles. With a $250 daily budget, the priority was to capture relevant search demand and turn it into measurable leads. Performance was evaluated based on conversion volume, cost per conversion, and the estimated business value generated from paid traffic.
Premium Hair Care European Markets
The campaign focused on generating conversion activity for a premium hair care offering across European markets. Over the 28-day reporting period, the account recorded more than 42K clicks. The primary focus was on measuring conversion volume, traffic costs, and the value generated from paid advertising.
Bricklaying Services Melbourne, Australia
The campaign focused on generating demand for bricklaying services in Melbourne through Google Search. With a daily budget of $450 and seven ad groups, the goal was to attract relevant local search traffic and turn clicks into measurable conversion actions. The campaign's performance was evaluated through click volume, CTR, average CPC, and conversions.
NetBet iGaming Dublin, Ireland
NetBet wanted to increase visibility across relevant search queries and generate a consistent volume of new player registrations. During this 44-day campaign, the primary focus was on attracting relevant search traffic and measuring how effectively that traffic translated into completed registrations. The goal was to increase registration volume while keeping the cost of acquiring traffic under control.
NorthStar Gaming
NorthStar Gaming operates in Canada's competitive iGaming market, where campaign performance needs to be evaluated beyond impressions and clicks. During this 30-day campaign, the primary focus was on measuring completed player registrations and understanding the cost associated with acquiring each registration. The goal was to assess how effectively paid traffic translated into measurable registration activity.
Kitchen Remodeling Marketing: How to Get Booked Without Lead Marketplaces
Want more kitchen remodel jobs without relying on lead marketplaces? Learn which channels to build first and how to track the real cost of each signed job.
Roofing Leads: When to Buy Them and When to Build Your Own Lead Generation
Buy roofing leads when you need jobs this month and have no reviews, rankings, or ads running yet. Build your own lead generation when you want a lower cost per booked job next year. Bought leads start quickly and need little setup, but you pay for every one and keep nothing when you stop. Google Ads can start soon after setup, while a strong Google Business Profile and SEO usually take months to build, and the inquiries come to your business instead of a list of contractors.
Roofing Marketing Plan: A 12-Month Calendar for a Local Roofer
A month-by-month roofing marketing plan: what to build in winter, when to push ads, and how to adjust for your climate and storm season.
MedHealth Clinic Edmonton, Alberta, Canada
Industry: Healthcare / Family Medicine & Pharmacy
Location: Edmonton, Alberta, Canada
Campaign: Google Search + Performance Max
Objective: Increase patient enquiries, appointment actions, and local demand for clinic and pharmacy services.
Website: https://medhealthclinic.ca/
Royal Roofing in California, USA
Industry: Roofing / Home Services
Location: California, USA
Campaign: Google Search
Objective: Generate high-intent roofing leads and maximize revenue from paid search.
Website: https://royalroofing.com/
Leading SaaS User Acquisition in USA
Industry: SaaS / Software
Location: New Jersey, USA
Campaign: Google Search + AI Max
Objective: Acquire new users and convert them into paying customers.
Website: https://www.typeform.com/
Luxury Detailing Premium Auto Detailing CA, USA
Industry: Automotive / Premium Auto Detailing
Location: Laguna Beach & Surrounding Areas, California, USA
Campaign: Google Search + PMax
Objective: Generate qualified local leads
Website: https://luxury-detailing.com/
Core Plumbing Plumbing Services San Diego, CA, USA
Industry: Plumbing / Home Services
Location: San Diego, California, USA
Campaign: Google Search
Objective: Generate high-intent local plumbing leads and improve lead acquisition efficiency.
Website: https://coreplumbingsd.com/
Deep Clean Texas Cleaning Services Cypress & Montgomery
Industry: Residential Cleaning / Local Services
Location: Cypress & Montgomery, Texas, USA
Campaign: Google Search
Objective: Generate qualified local cleaning leads while keeping acquisition costs efficient.
Website: https://deepcleantexas.com/