Austin Cosmetic Dentistry Clinic TX, USA

Industry: Healthcare / Dental
Location: Austin, Texas, USA
Campaign: Google Search
Objective: Generate qualified new-patient enquiries and consultations for high-value dental services.
Website: Austin Cosmetic Dentistry

CONTEXT

The client operates a dental practice in downtown Austin, offering a broad range of services including Dental Implants, Invisalign, Emergency Dentistry, Cosmetic Dentistry, and comprehensive dental care.

The Google Ads opportunity was to capture patients already demonstrating strong treatment intent, while avoiding the common inefficiencies of broad dental targeting—such as mixing different treatment intents, allowing lower-quality searches to consume budget, and optimizing toward volume rather than qualified consultations.

WHAT WE DID

We restructured the Google Search strategy around service-level intent and lead quality, separating major treatment categories so each could receive more relevant keywords, ad messaging, and budget control. Keyword targeting was refined around commercial searches, while negative keyword management was used to reduce irrelevant traffic. We also tightened campaign targeting and bidding around conversion performance, with the goal of moving optimization beyond simple clicks and toward qualified patient enquiries and consultations.

The strategy focused on:

●        Dental Implants

●        Invisalign

●        Emergency Dentistry

●        Cosmetic Dentistry

●        General Dentistry

This created a more controlled account structure, improved keyword-to-ad relevance, and allowed budget to be concentrated on searches with stronger potential to become actual consultations.

CAMPAIGN PERFORMANCE

121 Conversions
103 Qualified Consultations
$56.7K Revenue
12.34X ROAS

KEY TAKEAWAYS

The optimized campaign generated 121 conversions and 103 qualified consultations, contributing $56.7K in attributed revenue and achieving a 12.34X ROAS.