Common Spirit Clinic Phoenix, AZ, USA
Industry: Healthcare / Urgent Care
Location: Phoenix, Arizona, USA
Campaign: Google Search
Objective: Generate qualified same-day patient enquiries and phone calls.
Website: https://www.commonspirit.org/
CONTEXT
CommonSpirit Health operates a broad healthcare network and offers urgent care for patients who need prompt treatment for non-life-threatening illnesses and injuries. In Phoenix, its Dignity Health Urgent Care in Ahwatukee provides same-day care for adults and children, with both walk-in and scheduled appointments.
The Google Ads objective was to capture high-intent local searches from patients actively looking for urgent medical care and turn that demand into qualified enquiries and calls.
CHALLENGE
The account was operating in a competitive local healthcare market where patients often search with immediate intent. The key challenge was making sure budget was concentrated on high-intent urgent-care searches, while limiting irrelevant traffic and improving conversion tracking around meaningful patient actions such as calls and enquiries.
APPROACH
We optimized the Google Search strategy around high-intent service keywords, tighter campaign and ad-group structure, negative keyword management, local targeting, and conversion-focused bidding. The account was refined to better distinguish valuable patient searches from lower-quality traffic, while conversion tracking was aligned more closely with calls and enquiry actions. The strategy focused on capturing demand when patients were actively looking for immediate care and directing budget toward the search themes producing stronger conversion signals.
RESULTS
During the campaign period, the account generated 1.72K clicks and 112 conversions from $3.89K in ad spend, with an average CPC of $2.19. Based on the supplied attribution data, 95 conversions were qualified calls, with $37.8K in attributed revenue and a reported 9.85X ROAS.
KEY TAKEAWAY
The strategy focused on intent-driven local search acquisition, improving traffic quality, tightening conversion control, and directing budget toward Phoenix users most likely to take immediate action.
