Sun Columbus Mental Health Services, OH, USA
Industry: Mental & Behavioral Health
Location: Columbus, Ohio, USA
Campaign: Google Search
Objective: Generate qualified patient enquiries and consultation requests.
Website: https://suncolumbus.com/
CONTEXT
SUN Behavioral Columbus provides mental health and behavioral health services in Columbus, including therapy, outpatient care, inpatient treatment, and telehealth assessments. The site also addresses treatment needs around anxiety, depression, trauma, and other behavioral health concerns, with care available 24/7.
The Google Ads campaign was focused on reaching people already searching for mental health support and turning that existing demand into measurable enquiries. The priority was not simply increasing traffic, but reaching users with stronger treatment intent and making the path from search to enquiry more efficient.
CHALLENGE
Before working with us, the client had been managing Google Ads in-house and ran into repeated Google Ads healthcare policy and compliance issues. Some ads were being restricted or had difficulty getting approved and published, making it difficult to maintain consistent campaign delivery.
The account also needed a more controlled approach to keyword selection, ad messaging, and conversion tracking to avoid further policy issues while still reaching people actively searching for mental health services. As a result, the priority was not only improving performance, but first creating a compliant and reliable advertising setup that could consistently generate qualified enquiries.
APPROACH
We refined the campaign around higher-intent search themes and service relevance, with greater control over keyword targeting and search-term quality. The strategy focused on separating stronger treatment intent from broader informational demand, tightening irrelevant traffic through negative keyword optimization, and improving the alignment between search queries, ad messaging, and the consultation journey.
We also focused optimization around meaningful conversion actions rather than treating every click as a performance signal, allowing budget and bidding decisions to be guided more closely by actual enquiry volume.
RESULTS
During the Aug. 1 – Sept. 9, 2025 campaign period, the account generated 721 clicks and 57 conversions from approximately $6.10K in ad spend, with an average CPC of $8.58. Based on the supplied attribution data, those conversions contributed approximately $28.9K in revenue, resulting in a reported 4.74X ROAS.
KEY TAKEAWAY
The improvement came from treating the account as a patient-acquisition funnel rather than a traffic campaign, tightening search intent, improving traffic quality, and directing optimization toward genuine conversion opportunities.
