Royal Roofing in California, USA
Industry: Roofing / Home Services
Location: California, USA
Campaign: Google Search
Objective: Generate high-intent roofing leads and maximize revenue from paid search.
Website: https://royalroofing.com/
CONTEXT
Royal Roofing is a family-owned roofing company based in Bell Gardens, California, serving much of Los Angeles County, Orange County, and the Inland Empire. The company handles roof repair, replacement, installation, restoration, and emergency work, with a free-estimate model and 24/7 emergency service. It has also been state licensed since 1982 and uses factory-certified roofing crews.
The campaign was focused on capturing homeowners actively searching for roofing help, particularly urgent searches around roof damage, repairs, inspections, and replacement.
CHALLENGE
The main challenge was making a $250/day budget work efficiently in a competitive home-services market. Roofing searches can be expensive, so the account needed strong control over search intent, ad relevance, budget allocation, and conversion efficiency rather than simply driving more traffic.
APPROACH
We structured the campaign with tightly themed STAG ad groups and focused the messaging around high-intent searches such as “hail damage roof repair near me.” Ad copy was built around urgency and trust, using messaging around free estimates, reviews, and direct contact options.
We continuously reviewed campaign performance and adjusted the keyword/ad relationship, budget allocation, and overall account structure to keep spend concentrated on the searches generating stronger conversion signals. The account also used conversion-focused messaging informed by the supplied neuromarketing approach.
RESULTS
From Nov. 1–30, 2024, the campaign generated 820 clicks and 82 conversions from $7,300 in ad spend. Average CPC was $8.90, conversion rate reached 10%, and cost per conversion was $89.
Based on the supplied data, the campaign generated $49,200 in revenue, delivering a reported 6.74X ROAS and 574% ROI.
KEY TAKEAWAY
The result came from aligning high-intent roofing searches with highly relevant ad messaging and then managing the account closely around conversion performance.
With 82 conversions from $7.3K spend, the campaign turned expensive roofing search traffic into a reported $49.2K in revenue.
