Locksmith Services San Diego County, USA

Industry: Locksmith / Local Services
Location: San Diego County, California, USA
Campaign: Google Search
Objective: Generate local leads while maintaining efficient acquisition costs.
Website: https://locksmithsd.com/

CONTEXT

The campaign focused on generating enquiries for locksmith services across San Diego County. With a $190 daily budget and four ad groups, the goal was to capture relevant local search demand and turn it into measurable customer enquiries. The account targeted multiple service areas, making geographic coverage and conversion efficiency important parts of campaign management.

CHALLENGE

Locksmith searches can reflect different needs, from residential and commercial lock services to urgent assistance. The challenge was to manage traffic across multiple local areas while keeping acquisition costs under control. Performance needed to be evaluated through actual conversion activity rather than clicks and impressions alone.

APPROACH

The campaign used Google Search with four ad groups. Management focused on local targeting, campaign structure, ad relevance, search-term quality, negative keyword control, and ongoing bidding and budget reviews.

Conversion performance was also considered alongside acquisition costs to understand how efficiently the campaign generated enquiries. This helped establish a clearer view of traffic costs and conversion efficiency across the reporting period.

RESULTS

From June 5 to July 5, 2025, the campaign generated 910 clicks and 152 conversions from approximately 10.12K impressions.

Based on the reported conversion count and cost per conversion, estimated ad spend was approximately $3,005.

The reported performance headline was 7.7X ROAS and 670% ad-spend ROI. These financial metrics should be supported by verified conversion-value or revenue data before being presented as confirmed business results.

KEY TAKEAWAY

The campaign generated 152 conversions at an estimated cost of $19.77 each. The focus was on connecting local search demand with measurable enquiries while keeping acquisition costs visible. Linking those conversions to confirmed booked jobs and revenue provides the next step toward evaluating the campaign's true business return.