Luxury Detailing Premium Auto Detailing CA, USA
Industry: Automotive / Premium Auto Detailing
Location: Laguna Beach & Surrounding Areas, California, USA
Campaign: Google Search + PMax
Objective: Generate qualified local leads
Website: https://luxury-detailing.com/
CONTEXT
Luxury Mobile Detailing serves Laguna Beach and nearby Orange County communities, offering mobile interior and exterior detailing, full details, paint correction, ceramic coating, and other vehicle-care services. The business also serves areas including Coto de Caza, San Clemente, Dana Point, Irvine, and Newport Beach, with mobile service designed around customer convenience.
The campaign ran from March 1 to May 6, 2024, with the goal of capturing local customers already searching for professional detailing and higher-value services such as paint correction and ceramic coating.
CHALLENGE
The account needed to serve several different customer needs, from standard interior and exterior detailing to higher-value paint correction and ceramic coating. That meant traffic quality mattered more than simply increasing click volume.
With a CA$265/day campaign budget, the account needed tight control over keyword targeting, search terms, ad relevance, locations, bidding, and budget allocation so stronger commercial searches could receive more attention while weaker traffic was kept under control.
APPROACH
We optimized the account across campaign structure, keywords, search terms, ads, locations, bidding, and budget allocation. Service-specific targeting was refined, negative keywords were expanded, and search-term performance was reviewed continuously. Budget and bidding were adjusted based on conversion data, while ad messaging was aligned with the business's premium detailing, paint correction, and ceramic coating services.
RESULTS
From Mar 1 – May 6, 2024, the Google Ads dashboard recorded 98.69K impressions, 4.28K clicks, and 318 conversions, producing a 7.43% conversion rate.
The supplied campaign data reports $15,530 in ad spend, a $48.84 cost per lead, and $212,350 in attributed Google Ads revenue, resulting in a reported 13.68X conversion value / cost.
KEY TAKEAWAY
The campaign was managed across the full Google Ads account, not just keywords. Tight service targeting, continuous search-term cleanup, location control, and ongoing budget optimization helped turn local demand into 318 conversions and $212K+ in attributed revenue.
