Grace Family Acupuncture, Overland Park, KS, USA
CONTEXT
Grace Family Acupuncture is a private-pay acupuncture and Chinese herbal medicine clinic in Overland Park, Kansas, led by Dr. Yang Gong and Dr. Jing Gong. The clinic focuses on fertility, women's health, emotional wellness, and pain management, and serves patients from Overland Park, Leawood, Prairie Village, Olathe, and the wider Kansas City area.
CHALLENGE
The clinic already had a strong name in its area. Most of its Google clicks went to the home page, and its top search was the clinic's own name. The opportunity was the patients who did not know the clinic yet: people searching for acupuncture in their own community, or for help with a specific concern such as fertility, menopause, sleep, or tension headaches. Those searches needed pages built for what each patient was looking for.
APPROACH
We built out the site around the clinic's priority treatment areas and the communities it serves:
Women's health and fertility guides, covering menopause, perimenopause, hormone balance, fertility acupuncture costs, and male fertility.
Pain and well-being guides, covering neck pain and tension headaches, insomnia, and anxiety.
A dedicated fertility acupuncture service page, plus a stronger cupping page.
Local pages for nearby communities, including a new Prairie Village page and a stronger Fairway page.
Every page reflects the clinic's private-pay positioning and the patients it wants to reach.
RESULTS
Comparing July 20 to October 19, 2026 with the previous three months (April 20 to July 19, 2026):
30.5K Google impressions, up from 17.5K (+74%)
791 clicks, up from 742
65 pages appearing in Google results, up from 39
Monthly impressions rose from 4,964 in May to 9,467 in September 2026, peaking at 13,452 in August, and the site has earned more than 1,500 clicks from Google search since April 2026. Average position moved from 9.6 to 10.5 as the site began appearing for many more searches.
Average Google position for priority searches, previous three months compared with the latest three:
| Search | Before | After |
|---|---|---|
| acupuncture olathe (458 impressions, up from 3) | 8.7 | 1.0 |
| acupuncture | 2.2 | 1.8 |
| acupuncture for headaches and neck pain | 14.7 | 4.6 |
| acupuncture kansas city | 8.7 | 5.6 |
| chinese medicine kansas city | 14.3 | 8.0 |
| cupping overland park | 16.8 | 9.3 |
Clicks from "acupuncture overland park" nearly doubled, from 19 to 37, with the clinic holding an average position of about 3. The neck pain and tension headache guide went from 30 impressions to 4,593 and earned 43 clicks in one quarter.
KEY TAKEAWAY
A clinic with a strong local name still misses the patients who search by community or by symptom. Building pages around the clinic's priority treatments and the communities it serves grew its Google impressions by 74% quarter over quarter while it stayed near the top of Google for its core local searches.
Related: SEO for TCM clinics | Why US acupuncture clinics need a specialized marketing agency
